AKSHAYA TADIGE- THE MULTIPLIER EFFECT

Akshaya Tadige- its that time of the year again, when the entire world goes on a shopping spree – in anticipation of richness and prosperity. Its search for that ‘elusive’ fortune, that people believe will envelope them, on buying the ‘yellow metal’. Taking clue from this ‘hysteric buying’ the prosperity tag is now extended to buy several other lifestyle goods…the tag line which is noticed in all leading dailies and hoardings is ‘usher in prosperity’. This frenzy is well supported and encouraged by the business community by having extended shopping hours on the ‘D’ day and several schemes which allows ‘booking’ and ‘reserving’ of that piece of ‘precious metal’….oops, these schemes almost seem to guarantee a ‘new rich and prosperous’ world to the buyers…

Akshaya means ‘never diminishing’. This day is believed to be auspicious and bring in good luck and success. It is belived that if you do a charity on this day you will be blessed and will receive blessings many fold. Sadly, the ‘true’ significance of this day is buried under marketing gimmicks and the entire day is marketed as an ‘event’ marked by consumerist attitude.
Why don’t we promise ourselves to move away these ‘worldly riches’? Why don’t be attempt to be ‘richer and prosperous’ in our thoughts and ideas? Why don’t we broaden ‘our horizon’ and share a smile with the ‘less fortunate’. Why don’t we do a good deed or a small act of kindness which will have a multiplier – the ‘akshaya’ effect on community…is this not the true spirit behind the concept of Akshaya Tadige.